Rowville Horse Trailers
Brand Story
Producer | Shooter
Producers: Ray Littlefield, Trevor Price, Jamin Burdick, Luke Zvara & Trevor Pendleton
Purpose
Rowville Horse Trailers wanted a brand story that felt cinematic and real, something that spoke directly to the lifestyle and values their customers care about. I was a producer/shooter on the project, helping shape the story on set through interviews and b-roll capture.
Process
Early on, we explored a more narrative, “commercial-style” concept, following a young woman overwhelmed by city life until her mom shows up with the Rowville trailer and they escape to the coast to ride. While the final piece evolved into something more grounded, that original idea helped set the tone: freedom, calm, and the pull of getting back to what matters.
Once we were on location, the focus became capturing strong interviews with key people at Rowville and collecting b-roll that supported the story from multiple angles, as well as the craft, detail, and the human side behind the brand. I helped produce the shoot day-to-day, kept coverage intentional, and worked to make sure we left with the pieces needed to build a cohesive brand story.
Outcomes
Delivered a brand story built around real voices (interview-led) supported by lifestyle and product b-roll
Captured a broad library of footage for current and future marketing use
Created a piece designed to connect with Rowville’s core audience through authenticity and tone